Most small businesses don’t have marketing departments. In many cases they don’t even have a dedicated marketing person. The owner does a bit, someone in the office does a bit, and the rest gets squeezed in around day-to-day work. With...

A lot of small business websites look good but don’t actually bring in much business. They’re treated as something you “have to have” rather than something that should actively help customers choose you.

Most business owners assume the only way to get more enquiries is to spend more money. More ads, more posts, more traffic. In reality, many businesses already have enough attention — they just lose people along the way.

Marketing can feel like pouring money into a hole. You try different things, hope for the best, and assume that sooner or later something will pay off. For many small businesses, this leads to frustration and a sense that marketing...